Reid Marketing developed a successful family health & fitness event campaign for Allen’s Apple Juice and the Lassonde family of juice brands (Everfresh, Fruite, & Fairlee).
Ontario families took to the streets to celebrate active, healthy lifestyles. A dynamic multi-media campaign (TV, radio, print) leveraged the strategic partnerships that were developed with the Ontario Ministry of Health, Ontario Place, and celebrity Don Cherry and the Rose Cherry Home for Kids.
The event was supported in stores with an exciting on-pack Ontario Place Promotion on Allen’s product which drove sales and market share for Allen's.
