OASIS PROMOTION

Collect up to $50 or more in SpaDollars™ for use like cash at the spa

Challenge:
To increase sales and market share for Oasis premium juices

Our Strategy: 
Wow consumers to drive product trial and encourage multiple purchases
Impress retailers with a unique, compelling offer to secure extra in-store advertising

Tactical Execution:
Placed >$12,000,000 in SpaDollarsTM on Oasis cartons at a low cost to the brand
Empowered Oasis to secure display advertising at major national retailers

Implemented a bounce-back couponing program at close to 300 spas across Canada