Free Child Admission to any Canadian Zoo
Challenge:
To gain incremental off-shelf placement on key Crayola skus, outside of the Back-To-School season
Our Strategy:
Impress retailers with a high-value offer to secure stand-alone displays
Tactical Execution Delivered >$1,000,000 in Kids Zoo Passes on Crayola product at a cost of merely a small fraction of face value
Empowered Crayola to secure displays and end caps at national retailers to capture consumer attention and motivate purchase
